Digital growth & technology agency · Ghana
Grab your storefront. Reach the right people. Grow your sales.
NovaEdge Labs helps businesses launch ready-to-use online stores, create content that connects with their audience, and run targeted social media campaigns designed to generate leads and sales.
Launch online
Your own branded online store.
Build your audience
Consistent, strategic content.
Generate enquiries
Targeted campaigns with measurable goals.
Our core services
Practical solutions for your next stage of growth
Whether you are starting to sell online or trying to grow an existing business, we help you build the right foundation and reach more potential customers.
Ready-to-Launch Online Stores
Get a branded, mobile-friendly online store without building everything from scratch. We customize and deploy your storefront so customers can browse your products and place orders.
- ✓Product catalogue and product details
- ✓Shopping cart and WhatsApp ordering
- ✓Mobile-friendly design
- ✓Store branding and initial product setup
- ✓Deployment and basic handover
Social Media & Content Growth
Build a consistent social media presence with a strategy tailored to your business, products, audience and goals. We plan and produce content under an agreed service contract.
- ✓Business and target-audience research
- ✓Content strategy and monthly calendar
- ✓Short-form video and branded graphics
- ✓Captions and content planning
- ✓Performance reviews and recommendations
Targeted Social Media Advertising
Reach potential customers with focused advertising campaigns designed around your business goals, whether you want more qualified enquiries, leads or sales.
- ✓Campaign objectives and audience targeting
- ✓Ad creative and campaign setup
- ✓Lead or sales-focused campaign structure
- ✓Performance monitoring and optimization
- ✓Reporting and next-step recommendations
Additional capabilities
Technology built around your business
For businesses with specific operational needs, we also develop custom software and digital tools.
Custom Software Solutions
Replace manual processes with practical digital tools built around how your business operates. Every project begins with understanding the problem and agreeing on a realistic scope.
- ✓Business dashboards and admin tools
- ✓Inventory and order management systems
- ✓Booking and workflow applications
- ✓Custom web applications and integrations
- ✓Phased development and handover
Our approach
Understand the goal. Build the solution. Improve with results.
We start with your business needs and agree on a clear scope before work begins.
Understand your business
We learn about your business, target audience, current challenges and desired outcomes before recommending a solution.
Agree on the plan
We define the deliverables, timeline, price and responsibilities. For projects, work begins after the agreed deposit. Ongoing services follow a written contract.
Deliver and improve
We build, launch or produce the agreed work, review results where applicable, and identify practical next steps.
See what we can build
Explore our demos and sample work
Preview our approach to online stores, websites and marketing creatives. Demo projects are illustrative unless explicitly identified as client work.
Online Fashion Store
An illustrative online store with product browsing, product details, a shopping cart and WhatsApp order submission.
View live demo →Business Landing Page
An illustrative business website with a clear offer, service information and direct customer enquiries.
View live demo →Social Media Campaign Samples
Illustrative promotional creatives demonstrating how content can communicate a product offer and encourage customer action.
Transparent starting prices
Choose the support your business needs
Start with a clearly scoped service. We'll confirm deliverables, timelines and the final price before work begins.
Online Store Launch
Starting from
GHS 1000 – 3000
A customized online storefront for sellers who are ready to move beyond social media-only selling.
- ✓Branded, mobile-friendly storefront
- ✓Product catalogue and detail pages
- ✓Shopping cart
- ✓WhatsApp order submission
- ✓Initial product upload
- ✓Deployment and handover
Content Growth Partnership
Starting from
GHS 1,500 – 3,000 / month
Consistent, strategy-led content designed around your business, target audience and marketing goals.
- ✓Business and audience discovery
- ✓Content strategy and calendar
- ✓Agreed short-form video deliverables
- ✓Branded graphics and captions
- ✓Performance review
- ✓Ongoing production under contract
Targeted Ad Campaign
Starting from
GHS 600 – 1,500
Campaign planning and management focused on generating relevant enquiries, leads or sales.
- ✓Campaign goal and audience definition
- ✓Ad creative and campaign setup
- ✓Campaign monitoring
- ✓Optimization during the agreed period
- ✓Performance report
Business Landing Page
Starting from
GHS 600 – 900
A focused business website that explains your offer and makes it easy for customers to contact you.
- ✓One-page responsive website
- ✓Business services or product information
- ✓Contact details
- ✓WhatsApp call to action
- ✓Deployment and basic handover
Custom Software
Starting from
Custom quote
A tailored digital solution for a specific business process, operational challenge or workflow.
- ✓Initial requirements discussion
- ✓Defined scope and written proposal
- ✓Agreed delivery milestones
- ✓Testing and handover
Advertising spend, domain fees and other third-party charges are separate unless explicitly included in your quote.
Ready to get your business online?
Message us on WhatsApp and we'll recommend the right starting point.
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